Anheuser-Busch InBev (AB) is the largest brewing company in the US with a 45% share of the market, making their sustainability goals extremely important. Some of the AB by-2025 highlights include renewable energy, water stewardship, smart agriculture, and circular packaging.
Aligned with their sustainability policy, Michelob Ultra, an Anheuser-Busch brand is piloting beers cans made from low-carbon aluminum, a first for the canned beverage industry. What’s the big deal with low-carbon aluminum?
To make aluminum, bauxite and alumina are mined, refined, and smelted together. This traditional process is environmentally destructive and GHG intensive.
AB is partnering with Rio Tinto to produce aluminum from high-quality refineries with advanced smelters that run on 100% clean hydropower with a carbon footprint 60% below the industry average. Rio Tinto is further developing their smelting technology to produce zero direct greenhouse gas emissions, instead giving off oxygen.
Beginning February 10th, 2.5 million low-carbon cans are being piloted in Charlotte North Carolina. To celebrate, AB is donating renewable energy credits to the city of Charlotte to offset the equivalent of electricity used to power all city-owned facilities for a week. Cheers to innovative and responsible beer!